1. Personal Blog

The personal blog doesn’t focus on a specific topic or audience. Bloggers write about what interests them: their hobbies, beliefs, daily life, politics, sports, etc., and they attract the types of people that share the same interests. The writer just wants to make a difference and share knowledge or experience.

They’re the most successful when they find a like-minded audience and build a community around their common interests.

2. Personal Brand Blog

This blog focuses on the blogger as the brand. They’re used to build credibility for the blogger as a thought leader, speaker, and teacher within a specific niche. It’s often used for coaching, consulting, guidance, personal development, spirituality, etc. They often provide free downloadable content such as e-books, checklists, guides, etc.

The focus is on building a relationship with the audience for lead generation. This type of blog is successful when it empowers readers through to the call to action. Those with ads and affiliate sales will need to attract a large audience in niches that include lots of ad network and affiliate products. Those that sell their own products will either need a large audience or expensive products to sell. Those with the goal of being hired only need a smaller audience, but they’ll need to build strong relationships with their audience.

Personal bloggers can easily enough leverage advertising plugins to help them monetize this way.

3. Corporate Blog

The focus of this blog is the business itself- their own products or services with the purpose of increasing traffic for their business in order to gain customers. The topics are chosen in order to attract visitors that are interested in their specific industry. They’re run by corporations and could be called enterprise blogs.

Their goals focus on capturing leads for their sales funnel. This includes landing pages, calls to action, email lists, specialized contact forms, offers, etc. The idea is that visitors will be attracted by the content and then move through the sales funnel into the call to action.

4. Personal Services Blog

This blog discusses topics around the services that are offered. These are great for local services such as lawn care, babysitting, house sitting, dog walking, junk removal, etc. The blog can make some money through ads or affiliate links, but the primary goal of this blog is for the blogger to get hired to perform the services.

They’re successful when they reach the local audience since this is the audience that can follow through their call to action.